Writing Services for Change-Making Businesses

Where Message and Mission Align

Helping Heart-Centered & Mission-Driven Businesses Write Powerful Content

So People Care As Much About Your Work As You Do

You're in business to make a difference. 

Wondering if we’re a perfect fit? We might be if...

  • you have a vision for a better world.
  • your work is transforming people's lives.
  • you currently have a business based on The Three P’s: People, Planet & Profit.  
  • you want wonderful people to continually support your work so you can carry on doing good.
  • you’re proud of the changes you’re creating and want to share them. (No, you want to SHOUT about them!)
  • you know you should be doing lots of writing to market your good work but either don’t have enough time or staff to dedicate to writing or simply hate writing and keep putting it off.

I imagine you wish you could...

  • just focus on your good work instead of spending so much time writing content
  • find an easy way to prove to your prospects and customers that your work is making a difference and if they knew what you knew, they’d become loyal customers
  • find a way to ‘share’ and ‘shout’ about your successes that feels authentic (not braggy and full of marketing hype).
  • think of a way to get people talking about your work because nothing beats word-of-mouth advertising (bonus, it’s free!)
  • have one marketing tactic that easily fits into all your marketing funnels.

If you sense a shift in the way people want to do business...

If you believe that ethical practices should be the norm, not the exception...

If your business is helping to make the world a better place...

Then your story needs to be at the core of your messaging.


With pride.

How do you get loyal customers? That’s the tricky part, right?

You’ve set up a profitable business that not only serves yourself but also benefits the businesses you partner with and, in the bigger picture, the environment, and/or society.

You’re in it for a greater purpose.

But you need customers. It’s as simple as that. Without them, you go under. You stop transforming lives. Your suppliers lose a partner. The chain is broken. The world loses out.

You think: if only people understood all the aspects of my work, from vision to fruition, then they would happily support my business. But how do I do that?

What if there was a way to:

  • build confidence in your services, without having to hard sell
  • make the selling process easier, and faster!
  • easily turn ‘on-the-fence’ folks into ‘hop-on-board’ consumers
  • turn customers into loyal and raving fans (word-of-mouth publicity is awesome!)

What would that mean to you and your business?

What would that mean to the people you serve?

What would that mean to your partners and suppliers?

What would that mean for us all?

How do we do this?

Through the power of story.

Your story, and the stories of the people you serve.

People want to feel good about their choices. 

Through your stories, your customers will learn:

  • your values 
  • see how you’re walking your talk
  • understand your ethics 
  • see your clients' transformations 
  • feel compelled to support your work

By supporting you as a customer, they feel that they too are contributing to a better world, and will want that feeling to continue.

You're a gentle-earth entrepreneur. You're a profit-making change-maker. You're a heart-centered, soul-searching, grassroots movement believer.

You have a vision for change but can't do it alone. 

You need loyal customers who share your vision.

Imagine what you could do then!

People deserve to know that yours is a business whose story they want to be a part of.

That's why today, I help those who are making the world a better place create loyal customers so they can continue to prosper and expand their network of change.

Click below to see how your good work can be woven throughout your marketing.

Loyalty is created through the power of your transformational, do-good, tree-hugging, gentle-earth, sustainable, socially responsible, ethical, environmental stories.

Your stories build trust in you and your offering and creates a relationship with your customers that shortens the sales curve.

Imagine - less selling and more serving.

What does your story include?

  • your big idea - what made you begin your business?
  • your ethics around why you run your business as you do
  • your environmentally responsible manufacturing practices
  • your fair-trade resourcing and the people you partner with
  • your sourcing of organic raw materials and a small environmental footprint
  • the need you found lacking
  • how you are filling that void
  • the people who are benefitting from your dedication

Do your customers know your stories?  

You’ve got ‘em, so flaunt ‘em!

That’s where I can help.

Hi, I'm Carolin Rathbun, a.k.a The Joyful Scribe. 

I started The Joyful Scribe because I love the creative aspect and emotional connection of storytelling and wanted to help those who are doing good, do better. I believe that by focusing on your successes, you create loyal customers who are excited to support your work, today and always. Now that’s a story with a happy ending!

Customers are loyal to companies they believe in. 

Let’s face it, 

most businesses can’t boast what you can.

Your Website

Does your website tell a compelling story? Find out how to turn prospects into buyers. 

Sir Richard Branson


Your work is making a difference.  

Find out how, when & where to 

share your successes.

Spread the word. Share the Joy. 

Success Stories

Businesses create a LOT of written content. 

Find out how to strengthen your message.


Marketing Material


"If you want people to care, don’t be afraid to tell your story loud and proud."

A Novel Approach To 

Creating A Website 

That Does The Selling For You. 

©The Joyful Scribe

5 Steps To Creating A Website 

That Sells Your Services 

BEFORE You Even 

Speak To Your Customer.

This company is bullfrogpowered® 

with 100% green electricity.

FREE e-book