I’ll also bet you don’t have a lot of time to create something new what with juggling social media, blogging, sending emails, creating newsletters …not to mention your client work!
STOP WORRYING! I’ve got your back.
I’m going to be honest with you right up front, this will take a bit of time initially, but overall it will save you HOURS and can attract some very good business your way.
Step 1: Create a Skeleton
Begin by making a list of the topics your target market is most interested in. What problems do they have that you solve? What questions are you most asked?
Next, set up a new document on your computer for each topic.
Step 2: Scan, Sift & Sort
Now set a timer for 30 minutes and start scanning your past blog posts, your social media posts, and your past newsletters. Whenever you see a post about one of the topics on your list, copy and paste the content and the link into the document for that topic. Don’t take the time read them over, just scan for the topic. You want to cover as much ground as you can in these 30 minutes. Make it like a game: How fast can I go? How many can I find?
When your timer goes off, review what you have so far under each topic. Are you surprised by how much you have under each area of expertise?
Step 3: The Make-Over
Look at each document and ask yourself: Would the information I have collected here make a good ebook? Infographic? Course outline? etc… Which one will be most intriguing to my tribe?
The idea is to create a new product by repurposing your old information. Why reinvent the wheel when you can just rebrand it? Are you beginning to feel inspired?
Choose one topic and one format then begin to develop it. The format will likely be based on the amount of material you have compiled and whether it mainly contains short points or long paragraphs. Here are some things to consider:
If your collected material contains mostly short points, you may want to consider an infographic. Canva, PicMonkey and Piktochart are popular sites which enable you to quickly and easily design your own great looking infographics by using their templates, or embrace your free spirit and create your own design. Each site offers a free option so you can try them out and see which suits you best. You’ll also find no shortage of inspiration on Pinterest! (You may want to set a timer before you jump onto this site! I admit that hours have been devoured chasing squirrel after beautiful squirrel whenever I indulge and enter this portal.)
If your collected content is comprised of longer pieces, an ebook may be a good option for you. Think about the flow of the information. Start with the easiest to grasp points and work toward the more complex ideas. Then simply layout it out by adding chapter headings, a table of contents and a great cover image with catchy title. Save it as a .pdf for easy download. Then create an impressive image to display on your site and to market your new creation. I use MyECoverMaker. It’s a fast, easy and inexpensive way to create great looking e-book “covers”.
If you find you’re inspired to create an online course based on your material, sort it out similar to the e-book, teaching from easiest concept to hardest. Then consider using your compiled material to create an accompanying workbook which can be downloaded in .pdf form. Again, MyECoverMaker can help you make an impressive looking virtual “book”.
Now it’s time to make another choice: set your timer again for another 30 minutes and keep searching and compiling for that specific topic and format, or begin to work with what you have.
Step 4: Show Me The Money!
Each format offers differing monetization opportunities. All bring value to your business.
Most people won’t pay for an infographic so use this as a free opt-in on your website. Give it an enticing title and request an email address in order to download the information. (If the information on your infographic is valuable, people will happily give their email address and will usually hang around on your list to see what other goodies you have to offer.)
So, how does a free option monetize anything? Once the person is on your list (by their choice), you can now email them. Be sure to create a follow-up nurture sequence which is a series of up to 5 or 6 emails, sent one every few days, which build on the points in your infographic. Plus, you can also add them to your newsletter list so they can get to know you better and become better aware of what you offer. If you continue to offer valuable info, they’ll be intrigued to work with you as a client. Therefore, you’ve turned a freebie into a paying customer.
Depending on the amount of information you’ve provided in the ebook, you can choose to either have it as a free opt-in on your site (see infographic section above) or as a paid offering.
For a paid offering, set up a payment button using any of the usual payment systems. If you aren’t yet using one, check with your website provider to see which ones integrate (most do). Again, just like with the infographic, be sure to collect their email address, create a follow-up nurture sequence and add them to your newsletter list. (Be sure you’ve said that they are receiving your newsletter because they signed up for the ebook, and always include an option to unsubscribe.)
You are now bringing in a bit of money through the sale of your ebook and more importantly, you have shown a prospect that you know what you’re talking about because you have provided them with valuable information. You have positioned yourself as an expert. They have begun to trust you so they will likely stick around to learn more. The potential for them to become a future client has greatly increased.
This option will require the most time commitment from you to design, run and market, but you can potentially sell it for a high price. Check what others in your field are selling their programs for and price your course competitively. Be sure you feel comfortable charging this price though, because if you are not energetically aligned with your price, you won’t be able to sell many (or any) spots. People can feel if you believe in yourself. Your price point and how you present it speaks volumes to your ability to create trust. We won’t trust you can teach us your material if we feel you don’t believe you’re worth that price.
Once you have sold your course, be sure to have a follow-up offer ready. If they received value from your course, they’ll want to know how they can continue to work with you. They are now a loyal customer which is your best monetization means of all.
Be sure to collect testimonials from all of your course participants! These are GOLD for creating trust and authenticity with your new prospects (those infographic and freebie signer-users).
It can be overwhelming to feel you need to come up with fresh ideas for your business. By mining your past content and presenting it in a different and fresh format, you can easily create new and enticing products or services that will have your customers curious to see how you can help them next.
If you have any questions or comments, please feel free to leave them below or email me directly. And if you’d like help creating, editing or designing your ebook or written material, I’d be happy to chat with you about that. Schedule a free 30 minute no-obligation call here.