Create Lasting Connections With
Heart To Heart Messaging
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Many people think you need to hard-sell in order to stay in business.
They "push the pain" and "convince" people to Buy Now!
Does that work? Sure, once or twice.
But it doesn't create loyalty. And frankly, it feels yucky.
Think about it. Your business started as an idea in your heart - something that made you feel really good. You knew you had to do it.
THAT's what will connect with your customers.
When you connect WHY you're doing this work with the transformation your work is creating, your customers will want to support you by being loyal customers or clients.
As buyers, we subconsciously chose who we work with and buy from based on how they make us feel, then we justify our feelings with facts.
People want to feel good. We are attracted to pleasurable experiences.
For instance, if you have a fair-trade business that helps change lives, by purchasing your products your customers feel they too are making a difference.
It feels good to buy from you.
If you provide a service that offers lasting personal transformation, people want to work with you so they too can experience the same transformation.
They want to feel better.
Your website, ads, video scripts, ebooks - virtually every form of communication - requires words that connect with your prospects.
There's a reason they say, "Copy is king".
Heart To Heart Messaging is authentic, trustworthy and just feels good to everyone.
Loyalty comes when people believe in what you do.
Learn To Do It
YOU DO THE WRITING
I HELP YOU CRAFT IT
Do It With You
Do It For You
A cost-effective way to get great copy.
It's like I'm looking over-your-shoulder
guiding you every step of the way.
I offer courses and retreats for both entrepreneurs and creative individuals.
See what's coming up next.
There is SO much writing in business.
It's imperative it gets done and gets done well. Don't worry, I've got ya.
HATE TO WRITE?
DON'T HAVE TIME?
DEEPEN YOUR KNOWLEDGE
ENHANCE YOUR CREATIVITY
My name is Carolin Rathbun.
The simple answer is that I am a writer.
I love spending my days playing with words.
Each morning, I shake the big alphabet cup then dump out the letters with the goal of combining them just so, weaving in spaces and punctuation so the resulting message leaves the reader changed and wiser.
The longer, perhaps less poetic answer is that I'm also an environmentalist, a champion of change makers, a careful life-observer, a philosopher, a law-of-attraction believer, a curious listener and a perpetual learner.
Who am I? Why am I doing this work?
As a change-making entrepreneur myself, I know about the passion that fuels you.
I understand the importance of connecting with your audience because in order to make a difference, you need people to support your work.
I know that your vision is grand and grandiose. The more success you have, the greater difference you can make.
AND I know the heart-ache of wanting to change the world but not having a voice to express it.
That was the tough lesson I had to overcome.
It is why today I am able to connect to the softness of your desire for better (the heart of your work) and the strength of your conviction to make it happen.
It's from this place that I discover, weave and craft the words to express your unique message clearly and effectively to your audience.
I am driven to use my skills to help change-makers, like you, make a greater difference in the world. Because there's no time like NOW for that!
The Why that weaves through all I do is my drive to support people in learning to trust in themselves so they can be seen and heard with authenticity.
One way I do that is by helping you find just the right words so just the right people find you.
Helping you find just the right words
so just the right people find you.
5 Steps To Creating A Website That Sells Your Services
BEFORE You Even Speak To Your Customer.
A Novel Approach To Creating A Website
That Does The Selling For You.
Spread the word. Share the Joy.
©The Joyful Scribe
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with 100% green electricity.