Should You Ever Poke Fun At Your Own Story?

Marketing is about serving your target audience with messages that will relate to them.

They need to be memorable messages.

They need to be relevant.

They need to convince the customer that you are the right fit for them.

And if you can weave humour into your messaging, well for me, that’s a bonus.

Below are three samples where humour was used brilliantly.

As you watch,

  • think about how the story of their ethical product is woven throughout.
  • Do you remember the product at the end?
  • Would you want to be a part of their story i.e.: would you buy their product?
  • Do you want to share this message with your friends?

That’s what telling your ethical story can do for you too.


Example #1 Organic Valley, Save The Bros

Example #2 Yeo Valley, The Churned ‘Forever’

Example #3 Applegate, Moosles

What do you think? Hungry?
Share your thoughts on this type of messaging below.

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